
About Us
We are committed not only to providing you with top-quality products but also to championing mental health awareness and supporting various charitable causes. As a Disabled Veteran Owned Business, our dedication to these issues is personal—rooted in firsthand experience with Post-Traumatic Stress Disorder (PTSD). We understand the profound challenges that mental health issues can present, and we are passionate about making a difference in the lives of those who are affected.
Values-driven business practices
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Ethics at our core
We prioritize top-notch quality and consistency in our products. To achieve this, we've established strict policies that ensure safe working conditions throughout our supply chain, mandating compliance with labor and environmental regulations from our suppliers. Additionally, we've launched initiatives that promote responsible manufacturing practices.
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Supporting a mission
We're dedicated to helping organizations that provide vital mental health services. A portion of every sale directly funds these organizations, empowering them to continue their life-changing work. Together, we can make a difference by providing essential services, promoting awareness, and helping to break down the stigma surrounding mental health
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Advocacy
PTSD can have severe consequences, including increased risk of suicide. Statistics show approximately 1.5 million annual suicide attempts, with around 55,000 resulting in death. These numbers emphasize the need for awareness and support for individuals struggling with mental health issues and suicidal thoughts. Intervention is crucial.

Meet the Founder
As a veteran with extensive service in the U.S. Army, including multiple deployments, Keith witnessed firsthand the profound impact of trauma and stress on individuals. Post-Traumatic Stress Disorder (PTSD) can have severe consequences, including increased risk of suicide.
After retiring from the Army, Keith shifted gears and started a new career in private security. Still, behind the scenes, he was fighting a different battle - one against Post Traumatic Stress Disorder. For years he struggled in silence, secretly getting treatment and trying to cope with intrusive thoughts and memories. Writing became my escape, a way to process everything. That's when he decided to start a blog, hoping to let others know they're not alone in their struggles. It quickly became a source of comfort and connection for others who'd gone through similar experiences, including fellow Soldiers.
As a husband and dad of four, Keith has mastered the art of thriving - and now he's on a mission to help others do the same. He's channeled his experiences into a passion for public speaking and mental health advocacy, dedicating himself to supporting those who struggle with their mental well-being.
Self-care resources
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Life with PTSD blog
Blog"Life With PTSD" is Keith Novembre's blog, sharing personal stories and practical advice on managing Complex PTSD, with valuable insights on coping, healing, and recovery strategies
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Facts about PTSD
Learn MorePTSD and Mental Health: Facts vs. Myths" - Uncover the truth behind common misconceptions, debunk myths, and learn accurate information about these complex mental health conditions
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Available Resources
Learn MoreResources for Help: Federal and National Non-Profit Organizations" - Find support and guidance from reputable organizations offering assistance, information, and services for mental health needs